Their methods really don't make any sense...at this point, it's almost more logical to think that the gods themselves are doing it to encourage people to support them by presenting those who oppose them as fanatical 'detractors' who commit meaningless, nonsensical acts of violence. The only reason I can't believe that is because I don't really see why the gods would find such extreme measures of drumming up support necessary.

[They're finally near the fire - which is a good thing, too, because there are sounds behind them that indicate that least one bear might be catching up to them, and that however many there are, they aren't in good moods. Komaeda, however, doesn't even look back or change pace; he simply approaches the fire, a faint smile on his face, and tosses the charms into the fire.

Then he turns to survey the absence of bears behind them.] You see? I told you I'd be fine. I've done far more dangerous things without my luck permitting me to die.